If you keep adding fresh content to your blog and hyperlink it in your emails, the recipients will get easy access to new content and will keep coming back for more. Including your blogs, podcasts, and webinars in your signature is another clever marketing move. That's modern psychology.Īdding Twitter, Facebook & LinkedIn to your signature will help you generate more traffic, and most importantly, your brand will get noticed. If you and your brand have no presence on social media, people are less likely to trust you. Do include blog & social media buttonsĭigital marketing is all about making your presence felt on the web, and social media has leveled the playing ground for everyone. Plus, the chances of anyone opening the never-ending list of URLs are nil. If you overstuff your signature with truckloads of links and information, it will be a turn-off for your potential clients. There is no point in using an email signature to share your autobiography.

Full-bleed dividers will highlight your name and contact info-the most important info in your signature. Use dividers to keep the signature organized and maintain a strong hierarchy. If you're going to use a wide logo, make sure to use a vertical template. For smaller screens, you need to optimize the sizes of logos & images, and shorten any long website links & email addresses. Pay attention to the scale of your design. Did you know that 48% of the emails delivered every day are opened on phones? That's something to take note of. Remember that everyone is a fan of simplicity, so keep all information to-the-point.Įveryone has smartphones these days, and the number of people opening emails with their phones is on the rise. What information to include will depend on the brand you're promoting.

A good email signature should be informative and neat. This is the first and most important step for creating an impressive email. Let's go over 7 do's and don'ts that'll help you send better emails to coworkers, customers and leads.

Professional email signature